Did you know that 81% of buyers research a product online before making a purchase online or in store (1). This means that when they hear about your brand, their first instinct is to Google you. And if they can’t find a website.. let’s just say first impressions aren’t exactly in your favour.
Having a website isn’t just about looking professional, it’s all about being found, building trust and turning visitors into clients. Whether you’re a startup, a small business, or someone just starting your brand’s journey, a website is the best tell to showcase what you do and why you’re awesome.
So here are ten reasons your brand needs a website:
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Your Website is your Digital Home
Your website is your corner in the internet, your space to be fully you. Social media is borrowed space; platforms can change rules, remove content or even disappear altogether. But websites are immune to this. Social media pages also all look identical so there is no variation that lets you crucially stand out. -
People expect you to be online
As mentioned at the start, when someone hears about a brand they instantly go to Google it, if there are zero results it can feel incomplete and perhaps give your competitors higher chances of being the clients choice. -
Builds trust and credibility
A clean, responsive and easy to use website makes you look legitimate. Think about it, would you rather trust a business with just an Instagram page or one with a full professional website? A website makes it look like you took care into building your brand and not just posting a few photos here and there -
Works for you, even when you aren’t
Your website works for you even as you sleep. It can show your services, answer questions through the means of an FAQ or perhaps an integrated chatbot and collect leads or sales. All this happens in the background and you don’t need to think about it ever again. -
You control the experience
unlike social media platforms you control the design, branding and user journey. You decide exactly how people will experience your brand. If you want to give off a modern and futuristic look you can easily achieve it, and if you want to give off a playful, light look you can also do that. Websites are very customisable and can adapt to different devices and needs. -
Converts Visitors into Customers
A good website doesn’t just look nice, it guides people to take action, think: “Contact us” “Buy now” “Get a quote” all of these turn interested visitors into customers who are now willing to pay for your service or purchase your product. A simple button can convert normal visitors into some of your most loyal customers. -
Unlimited Data and Insights
Websites let you track every last detail, who visits, what they clicked, letting you know what works.. and what doesn’t. These insights are infinitely valuable as they can improve your business overtime as you know what customers like and what regions they are from so you can tailor your service/product specifically for them -
Grows with your business, not after it
As you grow, your website naturally does too, you start receiving more visits and you can expand what you offer. Adding new services, a blog or booking systems to create even more leads and continue the cycle. -
Believe it or not, not everyone uses social media
Only around two thirds of the world’s population is on social media (2), which means roughly 30% of people don’t interact with these platforms at all. And for the ones who do, a large amount of them aren’t on social media to find brand, they’re there to hang out, watch videos and chat with friends, not go on a deep scavenge hunt to find your small social media brand page that looks like every other -
SEO is free traffic
With search engines like Google, your website can bring in websites without ads, contrary to popular belief. This is all because of SEO (Search Engine optimisation) where search queries lead to the most relevant websites showing up at the top. For example, a bakery website with good SEO would be at the top of the list when you search “Best Bakeries near me” driving more visitors to the website. And this isn’t temporary, rich, informative content can keep attracting people for months or years after you have made them.
Your website isn’t just a digital business card, it’s your brand’s home, your 24/7 marketing machine and the place where curious visitors are converted to loyal customers. From building trust and showing off your brand to everyone online, the benefits are endless.
I don’t want this to be taken the wrong way, social media is absolutely a really powerful tool in this modern day and age. Social media enables you to interact with your customers and builds a feeling of relatability and connection to the brand. But it shouldn’t be used on it’s own as it just feels boring, plain and like all the others if you do.
f your brand doesn’t have a website yet, well, you’re leaving opportunities on the table. Think of it like this: everyday without a website is a day someone else gets found instead of you. So take the leap and get your site live with roba.agency today!